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Transformational Strategies for Private Equity in the Age of GenAI

25+ years of experience driving value creation across business services, media, technology, and telecommunications. From due diligence through post-merger integration to operating model design, we help investors and portfolio companies capture their full potential.

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€250M+ Synergies Captured
100+ Due Diligences
~50 Post-Merger Integrations
6 Continents
25+ Years Experience

Executive leadership with operating experience

Jay Scanlan - Founder of Observatory Circle Advisors

Jay Scanlan

Founder & Managing Director

A seasoned business executive with 25+ years of experience in private equity advisory, specialising in business services, media, information services, technology, and telecommunications. Jay helps PE sponsors and portfolio companies grow organically and inorganically through clear strategies and market-back insight.

He transforms operating models and deploys advanced analytics and GenAI to serve customers better. His approach combines rigorous strategic analysis with practical implementation experience across ~50 post-merger integrations and 100+ due diligences.

Jay is a recognised thought leader on digital transformation and AI adoption in private equity and business, information, professional, telecommunications and technology services, with publications in Harvard Business Review, McKinsey Quarterly, and Institutional Investor.

End-to-end advisory for private equity value creation

Strategic Due Diligence

Commercial due diligence identifies investment risks and value creation opportunities before closing. Assessments examine market dynamics, competitive positioning, customer concentration, and growth sustainability. Observatory Circle has completed 100+ due diligences for PE sponsors across TMT and business services sectors.

Post-Merger Integration

Post-merger integration captures deal value through systematic execution from Day 1 through synergy realisation. Observatory Circle's methodology draws on ~50 completed integrations delivering €250M+ in documented synergies. The approach covers integration management office setup, synergy tracking, cultural alignment, and operational harmonisation.

Value Creation Planning

Value creation planning translates investment theses into executable operational roadmaps. Observatory Circle develops 100-day plans and multi-year transformation programmes for portfolio companies. Plans address revenue acceleration, margin improvement, and strategic repositioning.

Target Operating Model Design

Operating model design transforms how portfolio companies organise, operate, and deliver value. Observatory Circle addresses organisation structure, process optimisation, capability building, and technology enablement. Experience spans 6 continents with proven approaches to global operating model harmonisation.

Strategy Design

Strategy design grounds competitive positioning in market reality and customer insight. Observatory Circle develops market-back strategies covering sector landscaping, customer segmentation, and competitive differentiation. The approach builds on 25+ years of TMT sector expertise.

GenAI-Enabled Transformation

GenAI transformation deploys artificial intelligence to accelerate business outcomes beyond incremental improvement. Observatory Circle's 5 forces framework covers Augment, Automate, Eliminate, Re-orchestrate, and Reimagine. The approach improves customer experience, operational efficiency, and decision quality.

Latest Insights

Perspectives on private equity, GenAI, and professional services

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Masterclass

Practical GenAI instruction for senior leaders, built around real work.

Upcoming Session

A Business Leader's GenAI User Guide

Not a survey of tools or a strategy presentation. A live, 2.5-hour working session covering the actual tools, prompt structures, and workflows that work in real PE and advisory contexts. Built for leaders who have tried GenAI, found the outputs weren't good enough for the complexity of their work, and want to understand why.

Date Tuesday, 24 March 2026
Time 9:00 to 11:30 EDT
Format Live session, 12 participants
For PE operating partners, services executives, C-suite and board members
Register on Luma

What you will leave with

  • Prompt strategies that produce board-ready output, not chatbot output
  • Specific workflows for due diligence, client deliverables, and executive communications
  • A clear view of which tools are worth your time and which are not
  • A personal 30-day integration plan built around your actual work
  • Direct access to ask questions in a room of peers at your level

Selected Publications

Research on digital strategy and private equity value creation

For ongoing perspectives on private equity, tech, media, telecom and business services:

Read on Substack

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Let's discuss how we can help

Whether you're evaluating a potential acquisition, planning a post-merger integration, or developing a value creation strategy, I'd welcome the opportunity to explore how Observatory Circle Advisors can support your objectives.